All UX / Product work

Independent concept

Product appeal, at first glance.

An expressive product landing page with a clear path to discovery.

Project / context
Functional beverage concept
My contribution
Landing page UX · Visual hierarchy · UI design
Period / format
Figma
Functional beverage concept — Independent concept

Overview

A landing page concept exploring how a functional beverage brand can communicate product appeal and health-benefit messaging within the first viewport.

The challenge

Balance expressive visuals with structured navigation, product information and clear calls to action.

My approach

  1. Develop a strong hero composition and visual hierarchy.
  2. Structure product presentation and call-to-action placement.
  3. Introduce a lightweight entry point into product discovery and shopping.

Outcome

A visually led landing page concept designed for quick product understanding. Conversion impact has not been measured.

Tools & methods

FigmaVisual hierarchyLanding page UX

Interactive concept

Prototype walkthrough.

Product landing page prototype · Silent screen recording

Next project

Clarity in complex machines.

Syntegon

Illustrated portrait of Sascha Solaković

Let’s connect

A good conversation
is a good beginning.

For opportunities, projects or a first exchange.

Get in touch